By Sophie L Brandon
Domain name registration pertains to the process of converting a domain name to IP addresses on the Internet. An official organization, the Domain Name System, manages these processes by working with top-level domains and controls domain policies.
For individuals and organizations venturing into e-commerce, web domain registration is the first step that should be prioritized. This is because a domain name is something through which people can easily identify your website and contact you.
If you’re in the process of buying and setting up a domain name for your business, below are some of the most important factors you have to consider:
The country domain for your business. A website’s domain name suffix such as.com, .co .us, etc., is used to decrypt which geographical version of Google the search results should appear in. Websites that use a .com, .org, or .net domain are not country specific and hence, the Web server’s location is used to ascertain the exact location of the website. The country domain is an important factor to consider because a web server which is located in a particular country that is hosting a website focused on getting visitors located in another region of the world is going to take much longer. If the website is hosted locally, the loading time will be faster. The location of your web host and the country in which your domain is local to are both important to the success and popularity of your website so consider these 2 before deciding what your domain name itself will be.
The actual domain name for your business. To choose the right domain name, do some online research on the topic or business that your site focuses on. This is an important step to take since your final domain name could potentially be a keyword in searches conducted by potential visitors or customers. Once you have chosen a good domain name and you are sufficiently sure that it isn’t being used, you will have to verify that the domain is available for you to register. You can do this by using a “whois” search engine.
The web domain’s commerciality. Commerciality is a commonly used term in the Internet industry to describe something with commercial value. If the domain name you register pertains to something that can be sold or marketed, then there is a high chance that it will sell for a greater price. As such, a domain name that is related to a popular product would be more valuable than a domain name that is just related to a funny phrase or a personal opinion. When registering a domain name, it pays to think of the long-term benefits you can gain in addition to the short -term ones.
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