Choosing the right domain name

Your domain name is more than your online address—it’s your online identity and the public face of your brand. A creative, memorable name plays an important part in drawing visitors to your site, but a dull, generic one can also drive them away. Picking the best domain name for your personal or business presence online is one of the most important decisions you’ll make, and getting it right can be a challenge. Keeping your brand in mind and thinking like a visitor can help you find the domain name that perfectly represents your online self.

Your domain is part of your brand. Making sure it stands out is extremely important for you and your users. Having a domain that closely resembles another popular brand is never a good idea, as it can lead to confusion.

To start your search for the perfect domain name for your brand or business, it can be helpful to think like a potential visitor to your website. What kinds of domain names related to your niche are easiest to remember or type? Which ones stand out for their originality and accurate representation of the brand behind the site? Consider the most important features of your brand and the message they convey and look for phrases, words, and keywords that might help express those ideas.

If your URL is hard to type, people won’t. Difficult words to spell and long URL strings can be extremely frustrating to your end users.

Sure, you may be able to add a nice keyword with a long URL, but if the user experience is negatively impacted, you’ll ultimately suffer.

Word-of-mouth marketing is still the best of all. If you want to help your brand spread faster, make your domain easy to remember. Having a great website won’t matter if no one can remember your domain name.

Avoid domain names similar to your competition, it can be misleading and can redirect clients to your opposition’s website.